Forget majestic landscapes drenched in blissed-out hues, what you really need to be an Instagram hit these days is a gift for knitting and photogenic granny. This is the winning formula behind Japanese artist Chinami Mori hitting megastar status on the popular photo sharing site.
Mori crafts dazzling garments in the traditional Japanese weaving style Saori. Her creations are then modelled by her delightful granny Emiko, who hangs out in her studio most days. Always ready to strike the perfect pose, she has taken the internet by storm.
It is a most joyous pairing – find out more on the Instagram blog.